Reporting to the Senior Director of Marketing, the online marketing manager is responsible for creating and maintaining positive exposure for DMI through the creation of effective online marketing programs and digital assets. Also responsible for assisting in developing strategic digital marketing plans for DMI and tactically executing the digital marketing plan in support of DMI objectives.
Essential Duties and Responsibilities:
1) Assists in developing and implementing digital marketing initiatives aimed at building brand awareness among desired constituencies. 2) Assists in producing, editing, and delivery of video assets for DMI institutions. 3) Responsible for assisting in developing and executing email and radio campaigns. 4) Works with assistant director of digital marketing and associated vendors on search engine optimization (SEO) and search engine marketing (SEM) initiatives. 5) Provides support in maintaining current and developing new social media initiatives. 6) Assists with HTML email and website modifications as necessary in support of marketing initiatives. 7) Creates electronic flyers and other pieces as assigned to support admissions officers in the field. 8) Responsible for scheduling and managing webinars for Marketing, Admissions and other departments as necessary.
