The Marketing Programs Manager will be responsible for building and executing demand generation programs. The Marketing Programs Manager must work closely with the Corporate Marketing, Sales and Product Management organizations to identify target markets, develop programs for specific target audiences (influencers, decision-makers, business stakeholders, executive management), execute programs in support of sales and corporate goal, and deliver reporting and analysis of these programs. This position will also work with outside vendors.
Responsibilities: Develop and execute demand generation and awareness programs such as: - Direct response: mail, email, online - Events: identification of trade shows, conferences, seminars, webinars - Search engine optimization and PPC - Online marketing programs: white paper promos, newsletters, etc. - Social media lead generation - Develop and execute customer marketing programs - Execute lead nurturing programs - Database and marketing automation system management (Salesforce.com experience a plus) - Program reporting and analysis - Conceive marketing concepts and write copy for programs - Budget management
